Anyone who uses Google, for example, is hoping the words they use for search will get them to where they want to go. Always put your ad group keywords/phrase in your ads for maximum effect. You need the very highest quality scores for AdWords, and that is why you need to do that. Hopefully when your ad pops up in search, then the keywords will be bolded, and that may help with attracting attention. For best effect, write your ads so the relevant keyword is in the headline/title plus the body of the ad. If your current results are lackluster, then what you need to do is troubleshoot the problem. You can get creative later, but for now you need to really get grounded in the simple things you need to do. Simple but effecitve copy that follows the principles of copywriting is vastly more important than creativity. You first need to capture attention with your headline, and you only have 25 characters to do that with. Using keywords in your headlines is important so it will help people to feel like your ad may be what they’re looking for. Your ad becomes ineffective without your primary keywords included. It’s also a possibility that some markets as a whole may prefer one way or the other. If there is a specific word that is not common, then including that in the headline could make a difference. Also, the keywords will help you with ensuring your ads have a higher amount of relevancy, so that is something to always remember. This leads to a higher click through rate and an improved quality score. There is more than one approach to writing ads, but you can begin by mentioning the strongest benefit available with your product or service. Every product has some kind of major benefit, which means even yours will have one too. Write out all benefits and then pick the best ones to test. Basically you want to ‘wow’ people with your best benefit according to you. Your ads should always be completely clear and cause no confusion at all in the reader’s mind. If possible, you can test with affilojetpack review in the headline if it will fit.